Board

Michael Billing is the founder of Piedmont Advisory Group and a strategy, finance, and business transformation executive with more than 30 years of experience advising global organizations. Prior to founding Piedmont Advisory Group, he spent 27 years with JLL, where he led a global consulting practice serving Fortune 500 clients. He is also a U.S. Navy veteran.

An avid endurance cyclist, Michael is a two-time finisher of Paris-Brest-Paris and completed a solo coast-to-coast ride across America in 2025, raising more than $50,000 for Project Hero. Based in Greenville, South Carolina, he brings to EF ONTO financial expertise, governance experience, and a passion for helping young athletes develop both on and off the bike.

Hank McCullough is lifelong competitive and adventure cyclist, Hank is passionate about giving back to the sport by helping develop the next generation of riders through EF-ONTO. He brings extensive leadership experience from both the corporate and non-profit sectors, including more than 31 years with Piedmont Natural Gas, a subsidiary of Duke Energy, where he serves as Senior Manager of Community and Government Relations. A longtime resident of Greenville, Hank combines his professional expertise with a deep commitment to cycling and the community he has called home for more than 40 years.

Steve Baker is a former marketing executive turned author, mentor, coach and cycling ambassador. He has a long history of sales, marketing and public relations experience with leading brands like Kraft Foods, Michelin, Footjoy and Hincapie Sportswear. Steve owns the event management company, Square One Events, and he serves as executive director for the non-profit, Notus Sports. He also serves on the board of directors for the Greenville Spinners Bicycle Club and the South Carolina Interscholastic Cycling League. With over 35 years of road, mountain bike, and triathlon training and racing experience, Steve has an intimate understanding of our sport on many levels. He has a lifelong passion for cycling, and he loves sharing this passion with others.